Advertise on TikTok

Advertise on TikTok: Step by Step Guide

Whether you use social media for fun, business, or communication, you have seen a TikTok video. The relatively new app is all over the internet and reached a huge number of users. If you have an idea of online marketing and advertising right now TikTok may be the best place to do it. Let’s have a look at how to advertise on TikTok.

Here Is the Step by Step Guide on Advertising on TikTok

Let’s take a look at the steps.

Open a TikTok Ads Account

Start by opening an account for advertising on the app. It is the very first step.

Set Your Ad Campaign

Once you log in to your TikTok Ads account, you will start by designing a campaign. Then you will be asked to set your goals for the campaign, the name of your campaign, and your total budget which needs to be at least five hundred dollars.

Customizing Your Campaign

Once you set the basics of your campaign you will need to go in detail. You can put the link to your business website where viewers will be directed from your add. You can add a few keywords for the algorithm to match better with the audience.

Setting Up the Placement

In this part, you will simply decide on where you want to put your ad in TikTok. You can choose in between stories, the videos feed or let TikTok decide by clicking on Automatic Placement.

Targeting Your Audience and Viewers

This is the most important part because you will decide on who to see your ad. Make sure you know your target group and set the demographics that can be based on age, gender, location, language, interests. There are advanced options like getting to choose your viewers´ device´s price, operation system, and even how the internet connection is.

Advertise on TikTok

Setting the Budget and Scheduling It

Once you decide on your budget you can also choose the frequency and the time frame of spending your budget. It is essential if you want to advertise on TikTok.

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Optimizing Goals

You can choose three different ways to optimize your campaign goal as Impressions, Clicks, or Conversion. According to your goal and marketing strategy, you can focus on impressing your target group, getting the most clicks.

Creating the Ad

Last but not least you will finally get to create your ad after adjusting where it will land. TikTok offers you a lot of tools for you to make your visual ad as creative as possible. You can use these tools according to define and explain what you are selling. Don’t hesitate to customize with adding texts and music. Make sure it’s interesting enough and short but explanatory.


Why TikTok is a good platform to advertise on?

It has many advantages like very detailed demographics and algorithms based on viewers. Also, it is one of the most popular apps right now so you can reach a bigger audience.

Do I need to have a website to advertise?

Depends on you. If you are promoting your account, then no. But If you are willing to direct your viewers to your business then yes.

Does the add have to be a video?

TikTok places the ads in between other user´s videos one way or another. So yes your ad has to be visual and moving.


In this short article, we explained how to advertise on TikTok step by step. Hope we were able to help you on your marketing journey. If you liked this article, please check out our website for more TikTok related content.

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